Chat GPT’S impact on SEO

Every once in a while, we make technological advances as a species which fundamentally alters the way we live, for better or worse. Be it the steam engine, the atomic bomb, Google or Facebook. The global sociological impact of such technologies have significantly altered our day to day lives. As of December 2022, OPEN AI have introduced a technology called Chat GPT that could have a similar impact for decades to come, on several fields including, education, research and also, marketing.

Chat GPT is a revolutionary language model AI that will dramatically impact the marketing and content creation fields. Here, we examine a few ways in which this new technology can be used to optimise your SEO strategies using this powerful new tool.

GPT stands for Generative Pretrained Transformer. A Transformer is a type of neural network architecture that is particularly well suited for processing and generating text data. The "pretrained" part of the name refers to the fact that the model was trained on a large body of text data, allowing it to learn patterns and relationships in language.

The "generative" part of the name refers to the model's ability to generate new text data that is similar in style and content to the text it was trained on, without being explicitly told what to generate. This allows the model to be used for a wide range of language tasks, such as text completion, translation, summarisation, and more. We took this technology for a spin to see what it could do and we were blown away, here’s a hilarious example - write me a song about the metaverse like Beyonce would and the result was not only creative but also engaging.

ChatGPT has the potential to revolutionise search engine optimisation (SEO) in several ways:

1. Content generation: ChatGPT can generate high-quality and optimised content, such as blog posts and product descriptions, which can help to improve a website's search engine ranking.

2. Keyword research and analysis: ChatGPT can assist with keyword research and analysis by providing insights on search volume, competition, and related keywords, which can help to optimise website content for search engines.

3. Text optimisation: ChatGPT can assist with text optimisation by suggesting modifications to improve readability, reduce repetitive phrases, and improve the overall structure of the text, making it more search engine friendly.

4. Voice search optimisation: As voice search becomes more popular, ChatGPT can help businesses optimise their content for voice search by providing suggestions for long-tail keywords, natural language phrasing, and conversational tone.

5. Natural language processing: ChatGPT's advanced natural language processing capabilities can help businesses understand the intent behind search queries, allowing them to tailor their content to match user intent and improve their search ranking.

ChatGPT has the potential to significantly impact SEO by automating and optimising various tasks, improving the quality and relevance of content, and providing insights into search behaviour and user intent.

As a deep learning neural network, the technology will only keep improving. But one has to keep in mind that while very powerful, this technology is only a tool and as such, is only as good as its user. It is imperative that communication companies start integrating this technology in their work process for it is undeniably the future of content based marketing.